Nuggets

The Shu Dewei also recommends Sponsored, multi-use microblogging to interact with the fans.
He often talks about, that 52 million is "Tencent + Sina microblogging fans. The people of this country, more and more accustomed to contact with the world network. Shude Wei, he must seize this opportunity.
Before the NBA China "1000 store program was shelved and, Shude Wei's center of gravity is moved to the network.
Shude Wei pending the arrival of NBA China has said publicly that the store plans to open one thousand selling peripheral products. The plan now seems superfluous. NBA 2200 Adidas store in China has opened up a basketball theme zones sell NBA products. "This is unique in China, in the United States are not, you will not find a shop to sell the products of all the teams." This figure will continue to expand.
At present, NBA China has set up shop on Tencent pat. The end of September, the the NBA official Chinese flagship store will also stationed in Taobao Mall. He just took office, NBA China has already begun with the the network clothing brand where customers, cooperation - former NBA Spurs player Bruce Bowen, and even act as a courier to send goods where the customer.
Shude Wei found around Chinese friends shopping less and less, more and more money spent on the network. The iResearch statistics (microblogging) is expected over the next three to five years, China's e-commerce market, the average growth rate will exceed 35%, to reach 26.5 trillion yuan in 2015.
Although authorized transmission costs from the television or the NBA China's main source of income, Shude Wei also said that the next season will still work and CCTV. However, it is foreseeable that this mode has been very stable incomes, the growth of the space is not large.
Instead, digital media bring him more surprises - such as Sina live the Celtic game 7 of the Eastern Conference finals last season, the Heat game, a total of 5.3 million people watching the game. "This is a world record on the webcast event!" Shude Wei said.
In order to maintain and increase the enthusiasm of the Chinese people to the NBA, Shu Dewei In addition to the Nuggets, but also need to nurture. They began to charitable activities of non-interest income to do basketball training and youth basketball player culture.
Shu Dewei not prepared to let the basketball stars like tennis before Star Game as put on the costume, the positioning of the NBA China Games is authentic. "He copied to the American League the same players, the same team, the same coach, the same cheerleaders, the same mascot, and even the field of music.

Posted by New Era Snapbacks